The photographic work of Thomas Rusch for the cosmetic brand Nars elicits the evolving populist view of the use of make up, that it is something to play with, to utilise in novel ways. Each image seen here is associated with a specific Nars product to generate this concept, so an eyeshadow or a lip lacquer is used to cover the entire face, a blusher creme stick is used to decorate the cheeks in a more informed manner. Nars may not have the same brand ethos of say Illamasqua, but in delivering this ideology of how make up can be used in the future for the ordinary consumer it is not a million miles away.
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