"There was a tipping point and it was Amy Winehouse", she says emphatically. "A while ago she was absolutely the zeitgeist with her east London rockabilly look and I noticed the influence immediately. Chanel did a take on it for one of its shows, Italian Vogue did a take on it. Everbody took something from her look."
"Suddenly girls everywhere were going bigger with their eyes, their hair, their lips. But not in a Jordan way - it wasn't just sexy glamour, it had an edge and people were putting their own personality into it. In a short space of time, that has become so normal. For me, it was a massive turning point in people's personal make-up."However I am loathe to attribute the inspiration for the use of the avant garde within make up to popular culture alone. Pushing the boundaries so that make up is used in ways that diverges from its traditional function of enhancing areas of the face in an attempt to define sexual attractiveness, is one that has also been explored within ClubCulture and by image makers for some time now. In this sense, although as individuals we have to take up identities actively, those identities are necessarily the product of the society in which we live and our relationship with others. Identity provides a link between individuals and the world in which they live. Identity combines how I see myself and how others see me. Identity involves the internal and the subjective, and the external. It is a socially recognised position, recognised by others, not just by me.
This is a fine line to balance, once the desire to construct a formal identification with beauty is removed, what are we left with? As Box so succinctly puts it, "Where does doing something interesting and different tip over into ugliness?'