The German tongue is being used quite literally in an ad campaign aimed at encouraging immigrants to learn the language and integrate. Celebrities from ethnic minorities stick out their tongues for the camera - tongues emblazoned with the German black-red-gold national colours.
It also brings to mind other forms of tongue painting, particularly the one immediately below which signifies speaking out. However somehow I cannot imagine that the more intricate forms of tongue painting would have been as acceptable for the general public.
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